WORD ART IN REAL LIFE

Upper school students were given the assignment to think of 5 ways to design their name, with the only parameter being that the letters could not be "normal" letters. This was a creative challenge, and students had fun thinking of ways to make some interesting designs! Graphic art, typography, advertising, and logo design are some examples of art careers where you might use this skill! Students chose the best design to add to their portfolio covers, and were further challenged to incorporate some aspect of their personality into the design. 

Pictures of student work are coming soon! 

Below are some examples of magazine advertisements where graphic designers came up with an interesting way to communicate an idea, as well as to get the attention of the consumer. Advertising agencies employ artists who are experts in color symbolism as well as the power of an image to get our attention! 

This word has normal typography, but has been incorporated into a picture background through color and value. The map serves to convey the idea better than the word by itself! It appears old, wrinkled, and stained, as if an explorer has just spread it out to study it. 

A photographer, layout artist, graphic designer, typographer, and other artists probably worked together to design this magazine advertisement for the Discover credit card. It gets our attention through the creative use of the number "10," repeated in a variety of ways. 

This advertisement was created with a digital design, on a computer. An investment firm, "Janus," hired an advertising agency to design this sophisticated piece. The image of a radar helps communicate to the investor that the company promises to "pinpoint" where they can make the most money by investing stocks and bonds. 

Bellringer for August 22: Use your Chrome books to open Google classroom. Write a caption for this advertisement. How does it get the attention of the consumer? What is the "selling point?" What idea is the advertiser using to convince the consumer that this is the car they want to buy? How does the design of the lettering add to the idea being communicated? How do you think artists created the different parts of this image?